Pastor Eric Schroeder - The Fourteenth Sunday After Pentecost - Sunday, August 29, 2021
Some of us might remember well one of the longest running ad campaigns in the last century. Those who are too young can still find it on YouTube… It was way back in the days before you could skip over commercials on your DVR, so anyone watching TV in those days saw them on a regular basis. From 1991-2004, an advertising agency hired by Chevrolet ran a campaign that aimed to brand Chevy trucks as dependable, reliable, strong enough for any task, powerful enough to pull any fully-loaded trailer, built for whatever one might need it for. The agency gained permission to use a song from Detroit’s own Bob Seger, and then it was easy to put it all together and remind us all time and time again that Chevy Trucks were made in America and built “Like a Rock.”
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